The NASCAR Cup Series race at Martinsville on Sunday attracted 2.394 million viewers, as reported by the Sports Business Journal. This number represents a slight decrease compared to the previous year when the race took place on the same weekend and at the same track, drawing 2.422 million viewers. The 2026 edition of the race saw popular driver Chase Elliott reclaiming victory after a thrilling battle with defending champion Denny Hamlin.
On the other hand, the O’Reilly Auto Parts Series race on Saturday achieved the highest audience ever in total viewers for the race weekend, reaching 1,198,000 viewers. This is also the most-watched race at Martinsville for the NOAPS since the October 29, 2022 second-tier division race that aired on NBCSN. The 1.198 million viewers mark an 18 percent increase from the previous year, peaking at 1,333,000 viewers during the 5:40 to 5:45 quarter-hour segment.
These viewership numbers are based on the Nielsen Panel + Big Data metric, which has been used by the television industry for the past year. As the motorsport world continues to evolve, we value your opinion. Let us know what you would like to see on Motorsport.com by taking our 5-minute survey.
(Source: Motorsport.com)
